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10-Aug-2017 05:57

Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.

This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.

We’ve noted before that Instagram is growing in importance for brands.

On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.

The top photo, also from Zoosk, celebrated National Hugging Day.

Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.

The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.

We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.

JDate only posted once, and Bumble posted the most frequently, with 50 posts.

Video on Instagram continues to be outpaced by photo.

What can we derive from the best content of the 2017 Valentine’s season?

face eu dating site-33

Stranger adult video chatting

We’re continually watching how brands are taking advantage of Facebook’s favored format, video.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.



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